Wayfinding Redesign
2025
Project Type
Environmental Design
This project proposes a redesigned wayfinding and signage system for Central Park Zoo, aiming to enhance the visitor experience — especially for children — through playful visuals, intuitive navigation, and site-specific graphic elements.
Inspired by the spirit of exploration, the system integrates pictograms, directional markers, and discovery-based signage to foster a sense of spatial engagement throughout the zoo.
本项目为中央公园动物园提出了一套全新的导视与标识系统设计，旨在通过更具趣味性的视觉语言、直观的导航结构与场地专属图形元素，提升整体参观体验，尤其是儿童游客的游园感受。
系统设计灵感来自“探索”的概念，通过图像化的指示符号、方向标记与互动式的引导装置，引导游客在园区中主动感知空间、发现路径，增强游览过程中的参与感与趣味性。
During my site visit to Central Park Zoo, I conducted on-site observation and photographed the existing wayfinding system. While some signage provided clear directional cues and maps with key information, I also noticed several issues. Many signs had low visibility — blending into the environment or placed too high for kids. Others were text-heavy and lacked engaging or playful elements that could support independent navigation for younger visitors. These insights informed the direction of my redesign.
在前往中央公园动物园进行实地考察时，我对现有的导视系统进行了观察与拍摄。虽然部分标识具备清晰的方向指引与基础地图信息，但也发现了不少问题。许多标识的可视性较低——有的颜色与环境过于接近，有的安装位置过高，儿童难以看清；还有一些标识文字冗长，缺乏趣味性与互动性，不利于小朋友自主导航。这些调研发现为我后续的系统改造方向提供了重要参考。
Redesigned Animal Icons
Eileen Moore