in Modular Fashion
2024
Project Type
Fashion Branding
FORMA is a modular fashion brand that reimagines clothing as a system of adaptability. Rooted in geometric design and minimal aesthetics, its garments can be assembled, disassembled, and reconfigured to suit shifting moods, bodies, and environments. Each piece functions as a “building block” — components for personal construction. Detachable hoods, collars, and liners offer flexibility and control.
As a part of the FORMA project, INFINITE FORMA is a campaign that explores the emotional potential of modular design—celebrating transformation, multiplicity, and self-defined identity.
This fashion show invitation draws from FORMA’s modular DNA. Inspired by magnetic building blocks, it’s designed to be completed by the guest—just like FORMA’s garments, the experience only comes alive when it’s assembled, touched, and transformed.
FORMA’s Fashion Look Book
Photographs: Sassen / Artemisio / Markn
AI visual:Runway Gen-2
Look Book Photography: Sassen / Artemisio / Markn
Garments courtesy of Marfa Stance