2023
Project Type
Identity Design
STUHL is a contemporary furniture brand I created to explore how visual identity can express comfort, quality, and lasting design.
Inspired by the everyday beauty of well-made objects, this project blends bold typography with tactile details to evoke warmth and clarity. The logo’s sturdy form and subtle tweaks hint at both function and familiarity—just like the furniture it represents.
From packaging to web to environmental applications, the system is built to feel cohesive yet flexible—inviting people to slow down, take a seat, and stay a while.
STUHL 是一个我自创的当代家具品牌，项目旨在探索视觉识别系统如何传达“舒适感”、“品质感”与“持久设计”的理念。灵感来自日常生活中那些做工精良的物件之美，整体视觉语言结合了粗体字体与细腻触感，营造出温暖而清晰的品牌印象。
标志在坚实的几何结构中融入微妙变化，暗示出功能性与亲和感，正如品牌所代表的家具本身。视觉系统覆盖包装、网页与空间应用，既统一又灵活，邀请人们慢下来，坐下来，留下来。
Product photography courtesy of HAY, used for academic purposes only.
Instructor
Erik Baker