2023
Project Type
Identity Design
STUHL is a contemporary furniture brand I created to explore how visual identity can express comfort, quality, and lasting design.
Inspired by the everyday beauty of well-made objects, this project blends bold typography with tactile details to evoke warmth and clarity. The logo’s sturdy form and subtle tweaks hint at both function and familiarity—just like the furniture it represents.
From packaging to web to environmental applications, the system is built to feel cohesive yet flexible—inviting people to slow down, take a seat, and stay a while.
Product photography courtesy of HAY, used for academic purposes only.